Trade shows can be a great way to grow your business and get your brand out into the world. While there are a lot of benefits, trade shows can also be a huge investment of both your time and money. To help you make the most of your efforts, I’ve pulled together some of my top tips for trade show sales success.

What should you do if you've followed my advice, set yourself up to actually make a healthy profit, but the retail price ends up being higher than you're comfortable with? I don't recommend you drop your prices much lower. Operating on a slim margin only leads to slow growth and resentment in your business. Think about these things instead…

With fall just around the corner and loads of markets and fairs planned over the next few months, I wanted to give a few of my best tips for optimizing sales at your next event so that you're able to get the most out of every sales opportunity. A few changes here and there can make all the difference!